We show, how we use EEG brain scans to determine the perfect price for a product or service and why it is better than conventional methods.


The video below shows EEG measured in moving vehicle and computation of attention and emotional engagement of the driver.


The video below is using neuroscience to obtain insights into customers doing Christmas shopping.


Analysis of emotions, physiological responses and eye-tracking of a TV ad.


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Stuttgart |  Detroit | Tehran

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