The future of the textile industry belongs to the company, which understands the perception of their customers.
We evaluate the perception of your textile using NeuroTextile – a revolutionary approach using EEG brain scans. This was developed by The Neuromarketing Labs in cooperation with the Hohenstein Institutes. This innovative approach allows us to determine directly from brain activity how textiles are perceived and what influence they have on the mental capacity of the wearer.
Increased perception of how pleasant a textile feels improves the well-being of your customer. By measuring unconscious processes via brain scans we help you obtain a deep understanding of how your customer feels when in contact with your fabrics.
Benefits of using NeuroTextile:
On behalf of the Hohenstein Institute we developed a tool to measure the perception of different textiles on the skin. Several different textiles were tested, including a novel shirt, on different locations of the arm while EEG brain activity was being recorded. We measured brain reactions to the different textiles. We found that while wearing a comfortable textile, subjects were less mentally distracted and could focus better. This is a valuable tool for professionals and athletes.
The newly developed garment evoked positive emotions and improved the sense of emotional wellbeing. Furthermore, the fabric improved attention by consuming less cognitive resources than the other fabrics.
Phone: +49 7191 34028-30
The Neuromarketing Labs GmbH
Stuttgart | Detroit
Prof. Dr. Kai-Markus Müller
DE l EN