You’re facing the decision for choosing the best price for a product, the best version of a TV commercial or a new packaging design. What is the best way to do it?


At The Neuromarketing Labs we use brain scans to read the mind of your customers. Based on the most advanced insight and technologies from brain research, our revolutionary methods reveal what they truly like and desire. Direct measures of decisions and emotions enable our clients to target their marketing strategies on valid, reliable and objective information on how customers experience their advertisements, products, designs and prices.

Our recommendations are data-driven using signals obtained directly from your customer’s brain. In addition, each recommendation is accompanied by insights based on pricing psychology and behavioral economics, enabling you to maximize your return on investment.


A growing number of ‘Fortune Global 500’ companies and industries as diverse as media, FMCG, textiles, automotive and pharmaceuticals rely on our expertise.



Do you really know, what your customers are willing to pay for your products?


Maybe the real willingness-to-pay of your customers is higher than you think. It is impossible to determine an accurate answer for the right price simply by using questionnaires. Our team has developed an innovative, ground-breaking  approach ...



Choosing the optimal TV commercial greatly raises your profits and brand image. Why make a mistake?


Your intuition often does not correspond with reality. Our neuroscientists developed a method to determine the emotional impact, engagement and brand memory retention on your customers scene-by-scene ...




The future of the textile industry belongs to the company which understands the perception of their customers.


We measure the perception of your textile using NeuroTextile – a revolutionary EEG brain scan approach, which was developed in cooperation with the Hohenstein Institutes, the premier textile-research institute in Europe.

Talks and Workshops

Neuromarketing talks and workshops

Inspire your audience with an innovative, thought-provoking topic.


Our experienced team regularly gives lectures and runs workshops to help our clients understand the value of neuromarketing and behavioral economics. We show how the latest advances in  neuroscience, psychology and neuroeconomics can boost your marketing and sales.

Further Services


Brands are more than just a logo or a slogan. Brands are an experience you can provide for your customers – it is the way, they perceive your company, what you stand for and what you promise.


“The word design is everything and nothing. The design and the product itself are inseparable” (Jonathan Ive, designer).

Whether web, print or product design - design is the key factor that distinguishes a brand or a company from its competitors.


“More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging” (Dave Barry, American Writer and Humorist).


The packaging of a product is the initial communication with the customer at the POS. In times, when products are barely distinguishable from each other in terms of functionality and quality, packaging plays a major role.

Neuroeconomic Consulting

We advise our customers in different marketing and market research questions such as price architecture, POS design or development of multisensory marketing concepts.

Customized predictors

Are you facing the decision to compose a fashion collection, to choose a product design or create a taste? So far, you rely on your intuition or the customers opinions to predict the success of those things? 

Tailor-made research

Are you asking yourself, how different shapes, brand names, textiles or tastes affect the brain of your customers? 

© 2018, The Neuromarketing Labs GmbH  All Rights Reserved

Stuttgart | Detroit


Phone: +49 7191 34028-30




The Neuromarketing Labs GmbH

Siemensstr. 3

71546 Aspach




Stuttgart | Detroit 


Executive Board:  

Prof. Dr. Kai-Markus Müller

Matthias Wirth


Registration Office: 
Amtsgericht Stuttgart

Register Number:

HRB 765481


VAT Number: 


DE   l   EN