Do you really know, what your customers are willing to pay for your products?
Maybe the real willingness-to-pay of your customers is higher than you think. It is impossible to determine an accurate answer for the right price simply by using questionnaires. Our team has
developed an innovative, ground-breaking approach ...
Choosing the optimal TV commercial greatly raises your profits and brand image. Why make a mistake?
Your intuition often does not correspond with reality. Our neuroscientists developed a method to determine the emotional impact, engagement and brand memory retention on your customers
The future of the textile industry belongs to the company which understands the perception of their customers.
We measure the perception of your textile using NeuroTextile – a revolutionary EEG brain scan approach, which was developed in cooperation with the Hohenstein Institutes, the premier textile-research institute in Europe.
Inspire your audience with an innovative, thought-provoking topic.
Our experienced team regularly gives lectures and runs workshops to help our clients understand the value of neuromarketing and behavioral economics. We show how the latest advances in neuroscience, psychology and neuroeconomics can boost your marketing and sales.
Brands are more than just a logo or a slogan. Brands are an experience you can provide for your customers – it is the way, they perceive your company, what you stand for and what you promise.
“The word design is everything and nothing. The design and the product itself are inseparable” (Jonathan Ive, designer).
Whether web, print or product design - design is the key factor that distinguishes a brand or a company from its competitors.
“More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging” (Dave Barry, American Writer and Humorist).
The packaging of a product is the initial communication with the customer at the POS. In times, when products are barely distinguishable from each other in terms of functionality and quality, packaging plays a major role.
Are you facing the decision to compose a fashion collection, to choose a product design or create a taste? So far, you rely on your intuition or the customers opinions to predict the success of those things?
Phone: +49 7191 34028-30
The Neuromarketing Labs GmbH
Prof. Dr. Kai-Markus Müller
DE l EN