Publications

The Neuromarketing Labs work at the interface of high-tech research and business. Cutting-edge science is validated through scientific presentations and journal articles.

Here we present an excerpt of our publications. Our practice-oriented publications are written in a style that is accessible and understandable for everyone. Our work from basic science has gone through rigorous academic reviews, uses technical language and is rather geared towards scholastic neuroscientists. Enjoy the read!


Practice-oriented publications

Müller KM (2012) NeuroPricing-wie Kunden über Preise denken. Haufe Verlag

 

Müller KM (2010) Product pricing using novel tools from neuroscience, The Pricing Advisor, 11/2010, 1-4

Patents pending

Europäische Patentanmeldung EP11156660.0: “Light Stimulation to Enhance Cognitive Performance” (Application Date: 2/3/2011), Baldo D et al.

Basic academic reviews and opinions

Weber B, Lamme VAF, Calvert G, Brammer M, Babiloni F, Iacoboni M, Geffen D, McGlone F, Müller KM, Ohme R, Petre A, Silberstein R, Williams SCR (2012) The case for brain imaging technology. Nature 483, 541

 

Tan G, Hammond C, Walker J., Brölz EK, Strehl U (2011). Neurofeedback and Epilepsy. In Robert Coben and James R. Evans (Eds.), Neurofeedback and Neuromodulation Techniques and Applications (pp. 183-204). Academic Press, London, United Kingdom, 2011, 450 pages.

 

Müller KM (2007) Acquiring visual object expertise: reorganization in the ventral path. Journal of Neuroscience 27(17), 4497-4498

 

Basic research article

Müller KM, Schillinger F, Do DH, Leopold DA (2009) Dissociable perceptual effects of visual adaptation, PLoS ONE, 4(7), e6183

Wilke M, Müller KM, Leopold DA (2009) Neural activity in the visual thalamus reflects perceptual suppression, PNAS, 106(23), 9465-70

Müller KM, Wilke M, Leopold DA (2009) Visual adaptation to convexity in macaque area V4. Neuroscience, 161(2), 655-62

Osman A, Müller KM, Syre P, Russ B (2005) Paradoxical lateralization of brain potentials during imagined foot movements. Cognitive Brain Research 24, 727-731

Leopold DA, Rhodes G, Müller KM, Jeffrey L (2005) The dynamics of visual adaptation to faces. Proceedings of the Royal Society of London. Series B, Biological Sciences272, 897-904

 

Yazdan-Shahmorad A, Lehmkuhle MJ, Gage GJ, Marzullo TC, Parikh H, Miriani RM, and Kipke DR., “Estimation of electrode location in a rat motor cortex by laminar analysis of electrophysiology and intracortical electrical stimulation.” J Neural Eng 2011.

 

Gregory J. Gage, Hirak Parikh und Timothy C. Marzullo, “Die Zingulare Theorie der Vereinigung”,Chapter 16 in Hirnforschung für Neu(ro)gierige: Braintertainment 2.0 ; mit 4 Tabellen edited by Manfred Spitzer, Wulf Bertram, Schattauer Verlag, 2010

 

Parikh, H., Marzullo T.C., and Kipke, D. R., “Lower layers in the motor cortex are effective targets for penetrating microelectrodes in cortical prostheses".  J of Neural Eng, April 2009.

Parikh H. and Marzullo T.C. “How many neurons must one man have, before you call him a man?" IEEE Potentials (Nov/Dec 2008).

 
Parikh H. and Kipke D.R. “Simulation of local field potential (LFP) activity in the rat motor cortex.” Abstract for the 37th Annual Meeting of the Society for Neuroscience, San Diego, CA, November,
2007.
 
Parikh H., Marzullo T.C., Yazdan-Shahmorad Y., Gage G., and Kipke D.R. “Laminar characterization of spiking activity in the rat motor cortex.” Proceedings of the 29th Annual International Conference of the IEEE Engineering in Medicine and Biology Society, 2007.
 
Parikh, H., Marzullo T.C., Gage, G., and Kipke, D. R., “Movement prediction using local field potentials and spikes in the motor cortex of rats.” Abstract for the 36th Annual Meeting of the Society for Neuroscience, Atlanta, GA, October, 2006.
 
Lehmkuhle M.J., Vetter R.J., Parikh H., Carrier J.C., and Kipke D.R. “Implantable Neural Interfaces for Characterizing Population Responses to odorants and electrical stimuli in the nurse shark, Ginglymostoma Cirratum." AChemS XXVIII - 28th Annual Meeting, 2006.
 
Parikh H., Marzullo T.C., Gage G., and Kipke D.R. “Real-time detection of unitary events for cortical control." Proceedings of the 27th Annual International Conference of the IEEE Engineering in Medicine and Biology Society, 2005 .

Basic academic conference contributions

Brölz EK, Wolf S (2012) Theta coherence in high performance athletes: a comparison between amateur, young elite & expert table tennis players. Abstracts of the Conference of the North American Society for the Psychology of Sport and Physical Activity. Honolulu, HI.

 

Tsoneva T, Baldo D, Lema V, Garcia-Molina G (2011) EEG - Rhythm Dynamics during a 2-back Working Memory Task and Performance. Abstracts of the 33rd Annual International Conference of the IEEE Engineering in Medicine and Biology Society. Boston, USA

 

Müller KM, Do DH, Leopold DA (2008) Independent measures of adaptation and aftereffect. Journal of Vision 8(6), 73a

 

Müller KM, Wilke M, Leopold DA (2007) Shape Selectivity of Field Potentials and Neurons in Macaque Area V4. Society for Neuroscience Abstr. 2007

 

Wilke M, Turchi J, Zhu C, Müller KM, Ye F, Leopold DA (2007) Effects of Reversible Inactivation of Pulvinar on Neural and BOLD Responses in Visual Cortex. Society for Neuroscience Abstr.

 

Wilke M, Müller KM, Leopold DA (2007) Neuronal Underpinnings of Subjective Visibility. ASSC 11th Annual Meeting, Las Vegas NV

 

Natu VS, Müller KM, Jiang F, O’Toole AJ (2007) Transfer of Adaptation After-Effects between Simple Visual Forms and Faces. VSS 7th annual meeting, Sarasota, FL. Journal of Vision 7(9), 884a

 

Wilke M, Müller KM, Leopold DA (2007) Neuronal underpinnings of subjective visibility. KogWis07, 8th Conference of the Society for Cognitive Science, Saarbrücken, Germany

 

Müller KM, Wilke M, Leopold DA (2006) Neural Responses in Monkey Area V4 and Pulvinar Following Visual Shape Adaptation. Society for Neuroscience Abstr. 2006

 

Wilke M, Müller KM, Leopold DA (2006) Visibility Related Modulation of Neural Responses in Visual Thalamic Nuclei. Society for Neuroscience Abstr. 2006

 

Leopold DA, Rhodes G, Müller KM, Jeffrey L (2005) The Dynamics of Visual Adaptation to Faces. Journal of Vision 5(8), 830a

 

Müller KM, Ernst MO, Leopold DA (2005) Simple Stimulus Metrics vs. Gestalt in High-Level Aftereffects. Journal of Vision 5(8), 250a

 

Osman A, Müller KM, Syre P, Russ B (2004) Paradoxical Lateralization during Imagined Foot Movements: ERP Evidence for Motor Cortex Activation. 2004 CNS meeting, San Francisco CA

 

Müller KM, Leopold DA (2004) Time Course of the Face Identity Aftereffect. In: TWK 2004, 7. Tübinger Wahrnehmungskonferenz, (Eds.) Bülthoff HH, Mallot HA, Ulrich R, Wichmann F; Knirsch, Kirchentellinsfurt

 

Osman A, Müller KM, Syre P, Russ B (2003) Paradoxical Lateralization during Imagined Foot Movements. Abstracts of the Psychonomic Society 8, 20

 

© 2016, The Neuromarketing Labs  All Rights Reserved

Phone: +49 7191 34028-30
mail@neuromarketing-labs.com

 

Headquarters

The Neuromarketing Labs
Siemensstr. 3
71546 Aspach

Germany

 

Offices

Stuttgart |  Detroit | Tehran


DE   l   EN