We look forward to meeting you in person! Talk to us on one of these events:

Dynamic Pricing Forum, Amsterdam 


Prof. Dr. Kai-Markus Müller presents:


Consumer behavior and the impact of dynamic pricing


European Pricing Summit, London

Prof. Dr. Kai-Markus Müller presents:

The perils of dynamic pricing


Annual Digital Pricing Summit, Barcelona

Prof. Dr. Kai-Markus Müller presents:

The consumer psychology of digital pricing




Value perception in the customer's mind


European Pricing Summit, Berlin

27. - 28.06.2017
Willingness-to-pay is not a conscious concept:

How to measure value perception directly from the buyer's mind
Kai-Markus Mueller, The Neuromarketing Labs and Loon Lee, Philips Healthcare



Dr. Kai-Markus Müller presents a practical case 

focusing on NeuroPricing®


BVM-Fachtagung, Berlin
"... mit Gefühl und Verstand: Wie Ärzte entscheiden"




Media Coverage

Media reports about us

Daily media and trade press regularly refer to the expertise of The Neuromarketing Labs and report about our activities. You can meet the team of The Neuromarketing Labs as guest speakers on important industry events revolving around topics such as  Neuromarketing, Neuroeconomics, Marketing, Advertising, Futurology, R&D, or Pricing.

Media coverage

Observation Baltimore Blog (online): Neuromarketing Part II: Understanding The Capabilities

Read the Article ...


Spiegel Online International: Is Your Coffee Cheap? Using Brainwaves to Test Prices

Read the Article ...


Bloomberg Business (online): Will Companies One Day Use Brain Waves to Find Ideal Pricing

Read the Article ...


Focus Online (online): Kein „Breaking Bad“? - Serien-Junkies reagieren wie Drogenabhängige.

Read the Article ... (online): Serien-Junkies reagieren wie Drogenabhängige...wenn der Bildschirm schwarz wird.

Read the Article ... 



A selected overview

RTL Nachtjournal
Süddeutsche Zeitung
Badische Zeitung
Wiener Zeitung
Nürnberger Zeitung
Der Spiegel
Der Handel
manager magazin

la Repubblica
La Stampa
Spiegel Online
SWR Fernsehen
Internet World Business

Press Releases

November 2014

NeuroMarketing: Excentric Consulting brings the cutting-edge of marketing to Vienna: neuromarketing
way to position products in the market.p
Adobe Acrobat Document 33.1 KB
Tailor-made research: Thus cleaning becomes the reward
So wird Putzen zur Belohnung.pdf
Adobe Acrobat Document 278.3 KB
How Christmas decoration influences unconsciously purchase processes
Ein Blick sagt mehr als tausend Worte.pd
Adobe Acrobat Document 192.2 KB

September 2013

Winner of the NeuroTextile study.pdf
Adobe Acrobat Document 195.2 KB

July 2013

NeuroTextile: How do our brains react to textiles? The SOFIA study provides answers - Dem Wohlfühlpreis auf der Spur
How do our brains react to textiles.pdf
Adobe Acrobat Document 300.5 KB

April 2013

NeuroPricing - On the track to the feel-good-price
Dem Wohlfühlpreis auf der Spur.pdf
Adobe Acrobat Document 273.7 KB

© 2017, The Neuromarketing Labs  All Rights Reserved

Stuttgart | Detroit | Tehran

Phone: +49 7191 34028-30



The Neuromarketing Labs
Siemensstr. 3
71546 Aspach




Stuttgart |  Detroit | Tehran

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