We look forward to meeting you in person! Talk to us on one of these events:

CEUTA Conference London

Prof. Dr. Kai-Markus Müller presents:

Boosting Profits with the Feel-Good Price



Shopper Brain Conference


Matthias Wirth presents:

Priced According to Value? Decoding and

Utilizing Unconscious Value Perception



Dynamic Pricing Forum, Amsterdam 

Prof. Dr. Kai-Markus Müller presents:

Consumer behavior and the impact of dynamic pricing


European Pricing Summit, London

Prof. Dr. Kai-Markus Müller presents:

The perils of dynamic pricing


Annual Digital Pricing Summit, Barcelona

Prof. Dr. Kai-Markus Müller presents:

The consumer psychology of digital pricing




Value perception in the customer's mind


European Pricing Summit, Berlin

27. - 28.06.2017
Willingness-to-pay is not a conscious concept:

How to measure value perception directly from the buyer's mind
Kai-Markus Mueller, The Neuromarketing Labs and Loon Lee, Philips Healthcare



Dr. Kai-Markus Müller presents a practical case 

focusing on NeuroPricing®


BVM-Fachtagung, Berlin
"... mit Gefühl und Verstand: Wie Ärzte entscheiden"




Media Coverage

Media reports about us

Daily media and trade press regularly refer to the expertise of The Neuromarketing Labs and report about our activities. You can meet the team of The Neuromarketing Labs as guest speakers on important industry events revolving around topics such as  Neuromarketing, Neuroeconomics, Marketing, Advertising, Futurology, R&D, or Pricing.

Media coverage

Spiegel Online International: Is Your Coffee Cheap? Using Brainwaves to Test Prices

Read the Article ...


Bloomberg Business (online): Will Companies One Day Use Brain Waves to Find Ideal Pricing

Read the Article ...


Focus Online (online): Kein „Breaking Bad“? - Serien-Junkies reagieren wie Drogenabhängige.

Read the Article ... (online): Serien-Junkies reagieren wie Drogenabhängige...wenn der Bildschirm schwarz wird.

Read the Article ... 



A selected overview

RTL Nachtjournal
Süddeutsche Zeitung
Badische Zeitung
Wiener Zeitung
Nürnberger Zeitung
Der Spiegel
Der Handel
manager magazin

la Repubblica
La Stampa
Spiegel Online
SWR Fernsehen
Internet World Business

© 2018, The Neuromarketing Labs GmbH  All Rights Reserved

Phone: +49 7191 34028-30


The Neuromarketing Labs GmbH
Stuttgart Office

Siemensstr. 3

71546 Aspach



Executive Board:  

Prof. Dr. Kai-Markus Müller

Matthias Wirth


Registration Office: 
Amtsgericht Stuttgart

Register Number:

HRB 765481


VAT Number: 


DE   l   EN