We look forward to meeting you in person! Talk to us on one of these events:

European Pricing Summit, London


Prof. Dr. Kai-Markus Müller presents:



The perils of dynamic pricing


Annual Digital Pricing Summit, Barcelona


Prof. Dr. Kai-Markus Müller presents:

The consumer psychology of digital pricing


Value perception in the customer's mind


European Pricing Summit, Berlin

27. - 28.06.2017
Willingness-to-pay is not a conscious concept:

How to measure value perception directly from the buyer's mind
Kai-Markus Mueller, The Neuromarketing Labs and Loon Lee, Philips Healthcare



Dr. Kai-Markus Müller presents a practical case 

focusing on NeuroPricing®


BVM-Fachtagung, Berlin
"... mit Gefühl und Verstand: Wie Ärzte entscheiden"



EPP Profit Leaders Summit in Stockholm, December 14 - 15, 2016

Keynote Speaker Dr. Kai-Markus Müller presents
"Science in Action - Neuroscience: The Future" 


"Research & Results" show in Munich from October 26 - 27.


"Know how sells", Statement GmbH
Talk on Neuromarketing & NeuroPricing

10.03.2016, Luminanz / Saarbrücken 


NeNa Conference - What does it mean to start a neuroscience business?

24.11.2015 in Schramberg/Black Forest


Exhibitor at Research & Results

28./29.10.2015 in Munich


IAW 22nd International Trade Fair for Retail Promotions and Imports

NeuroPricing als Absatzinstrument - Trendforum on 22.09.2015 in Cologne


Inspirato Konferenzen: Pharma Marketing 2015

08./09.06.2015 in Frankfurt


Nicholas Hall`s OTC INSIGHT 26th European Conference & Workshop: Over The Crossroads

15.-17.04.2015 in Paris 




Media Coverage

Media reports about us

Daily media and trade press regularly refer to the expertise of The Neuromarketing Labs and report about our activities. You can meet the team of The Neuromarketing Labs as guest speakers on important industry events revolving around topics such as  Neuromarketing, Neuroeconomics, Marketing, Advertising, Futurology, R&D, or Pricing.

Media coverage

Observation Baltimore Blog (online): Neuromarketing Part II: Understanding The Capabilities

Read the Article ...


Spiegel Online International: Is Your Coffee Cheap? Using Brainwaves to Test Prices

Read the Article ...


Bloomberg Business (online): Will Companies One Day Use Brain Waves to Find Ideal Pricing

Read the Article ...


Focus Online (online): Kein „Breaking Bad“? - Serien-Junkies reagieren wie Drogenabhängige.

Read the Article ... (online): Serien-Junkies reagieren wie Drogenabhängige...wenn der Bildschirm schwarz wird.

Read the Article ... 



A selected overview

RTL Nachtjournal
Süddeutsche Zeitung
Badische Zeitung
Wiener Zeitung
Nürnberger Zeitung
Der Spiegel
Der Handel
manager magazin

la Repubblica
La Stampa
Spiegel Online
SWR Fernsehen
Internet World Business

Press Releases

November 2014

NeuroMarketing: Excentric Consulting brings the cutting-edge of marketing to Vienna: neuromarketing
way to position products in the market.p
Adobe Acrobat Document 33.1 KB
Tailor-made research: Thus cleaning becomes the reward
So wird Putzen zur Belohnung.pdf
Adobe Acrobat Document 278.3 KB
How Christmas decoration influences unconsciously purchase processes
Ein Blick sagt mehr als tausend Worte.pd
Adobe Acrobat Document 192.2 KB

September 2013

Winner of the NeuroTextile study.pdf
Adobe Acrobat Document 195.2 KB

July 2013

NeuroTextile: How do our brains react to textiles? The SOFIA study provides answers - Dem Wohlfühlpreis auf der Spur
How do our brains react to textiles.pdf
Adobe Acrobat Document 300.5 KB

April 2013

NeuroPricing - On the track to the feel-good-price
Dem Wohlfühlpreis auf der Spur.pdf
Adobe Acrobat Document 273.7 KB

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Stuttgart | Detroit | Tehran

Phone: +49 7191 34028-30



The Neuromarketing Labs
Siemensstr. 3
71546 Aspach




Stuttgart |  Detroit | Tehran

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