Dr. Kai-Markus Mueller, Chief Executive Officer


He has accumulated more than 13 years of experience in neuroscience research, 10 in academia and 3 in applied consumer neuroscience. Previously, he worked as a strategy consultant at Simon-Kucher & Partners. Kai obtained his PhD from the International Max-Planck Research School at the University of Tuebingen.  He holds master’s degrees in both psychology as well as Neural and Behavioural Sciences from the International Max-Planck Research School. He conducted his entire dissertation research at a high-tech facility of the US government: The Laboratory of Neuropsychology at the National Institute of Mental Health in Bethesda, MD.


From 2009 to 2011, Dr. Müller worked as a management consultant with international strategy consultants Simon-Kucher & Partners. His recent book “NeuroPricing – how customers think about prices” has been published in German in fall of 2012. 

His experiences include numerous projects in business and science, amongst others:


  • NeuroPricing® and neuromarketing studies (The Neuromarketing Labs)
  • EEG-research in car safety (Daimler R&D, Sindelfingen)
  • EEG-research in motor imagery (University of Pennsylvania)
  • fMRI and EEG-research (University of Tuebingen)
  • Neurophysiology research (National Institutes of Health (NIH))
  • Psychophysics in human perception (Department of Human Perception, Cognition and Action at the Max Planck Institute for Biological Cybernetics)
  • Management consulting in Pricing and Marketing (Simon-Kucher & Partners)
  • Management consulting (Prof. Homburg & Partner)
  • Market research for the consumer goods industry (ISM Global Dynamics, Kronberg/ Taunus)



Principal Investigator

Dr. Hirak Parikh, Principal Investigator


Hirak joined the team in 2013, after having previously worked in neuroscience research product development. He has 14 years of experience in neuroscience research and development. He has always had an active interest in applied neuroscience, and especially in the allied field of neuroeconomics and he is delighted to put some of these ideas in practice at The Neuromarketing Labs.


Hirak obtained his PhD in Biomedical Engineering from the University of Michigan, Ann Arbor in the field of neuroengineering. Additionally, he holds master’s degrees in both Electrical Engineering and Biomedical Engineering also from the University of Michigan, Ann Arbor. From 2009 to 2013 Hirak was Senior Scientist and Group Leader for Product Development at Neuronexus Technologies (now a part of Greatbatch) in Ann Arbor, Michigan.


His experiences include numerous projects in business and science, amongst others:

  • NeuroPricing® studies (The Neuromarketing Labs)
  • Neuromarketing studies (The Neuromarketing Labs)
  • Neuroscience Research Product Management and Development (Neuronexus Technologies)
  • Data acquisition system design (Neuronexus Technologies)
  • Probe conditioning and Instrumentation Design (Neuronexus Technologies)
  • Neuroscience research recording spikes and LFPs from the motor cortex (The University of Michigan, Ann Arbor)
  • Signal processing and calibration algorithm development (Philips Medical Systems, Cleveland)


Analysis & Research

Annika Maurer, Analyst


Annika joined the team in 2012 as analyst. Her background is in neurobiology and genetics obtained at the top labs in Germany. Annika supervises the functional MRI scans that are done in cooperation with Neurensics. 


She holds a Master of Science in Human Biology from the well-known Philipps University Marburg, and a BA in Biology from the University of Tuebingen. Annika currently pursues her PhD in Psychology at the Eberhard Karls University of Tuebingen.

Her experiences include numerous projects in business and science, amongst others:

  • fMRI studies in neuromarketing (Neurensics Germany)
  • fMRI studies (University of Marburg, Clinic of Psychiatry and Psychotherapy Marburg)
  • Molecular-biological laboratory research (University of Tuebingen)
  • Immunohistology (Hertie-Institut Tuebingen)
  • Neurophysiological research (Hertie-Institute Tuebingen, University of Helsinki)

Nathalie Liegel, Research Scientist


Nathalie joined The Neuromarketing Labs in 2014 and completes the team with her expertise in neurobiology and cognitive science. Her main research interest focuses on unconscious emotional processes. Since several years, Nathalie also has an active interest in neuromarketing. At The Neuromarketing Labs, she has already successfully managed projects from banking, pharma, automotive and more.



Nathalie studied biochemistry, biology and psychology at Ulm University and the University of Newcastle (Australia). She worked several years in different areas of academic research, amongst others on her master thesis publication. Nathalie has been awarded a number of prestigious awards, amongst others the “Baden-Württemberg-scholarship” for exceptional academic achievements.

Her experiences include numerous projects in business and science, amongst others:

  • NeuroPricing® studies (The Neuromarketing Labs)
  •  Neuromarketing studies using EEG (The Neuromarketing Labs)
  •  Neuromarketing studies using fMRI (Neurensics Germany)
  •  EEG und fMRI studies on the attentional sensitization of  unconscious processes (University Hospital Ulm)
  •   Molecular biological and immunhistochemical laboratory research (Ulm University)




Jana Reuß, Office Manager


Jana joined die Neuromarketing Labs at the beginning of 2016 and supports the team as an Office Manager.

© 2016, The Neuromarketing Labs  All Rights Reserved

Phone: +49 7191 34028-30



The Neuromarketing Labs
Siemensstr. 3
71546 Aspach




Stuttgart |  Detroit | Tehran

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