Prof. Dr. Kai-Markus Mueller, Chief Executive Officer


He has accumulated more than 13 years of experience in neuroscience research, 10 in academia and 3 in applied consumer neuroscience. Previously, he worked as a strategy consultant at Simon-Kucher & Partners. Kai obtained his PhD from the International Max-Planck Research School at the University of Tuebingen.  He holds master’s degrees in both psychology as well as Neural and Behavioural Sciences from the International Max-Planck Research School. He conducted his entire dissertation research at a high-tech facility of the US government: The Laboratory of Neuropsychology at the National Institute of Mental Health in Bethesda, MD.


From 2009 to 2011, Kai worked as a management consultant with international strategy consultants Simon-Kucher & Partners. His recent book “NeuroPricing – how customers think about prices” has been published in German in fall of 2012. 

His experiences include numerous projects in business and science, amongst others:


  • NeuroPricing® and neuromarketing studies (The Neuromarketing Labs)
  • EEG-research in car safety (Daimler R&D, Sindelfingen)
  • EEG-research in motor imagery (University of Pennsylvania)
  • fMRI and EEG-research (University of Tuebingen)
  • Neurophysiology research (National Institutes of Health (NIH))
  • Psychophysics in human perception (Department of Human Perception, Cognition and Action at the Max Planck Institute for Biological Cybernetics)
  • Management consulting in Pricing and Marketing (Simon-Kucher & Partners)
  • Management consulting (Prof. Homburg & Partner)
  • Market research for the consumer goods industry (ISM Global Dynamics, Kronberg/ Taunus)


Analysis & Research

Nathalie Liegel, Research Scientist


Nathalie joined The Neuromarketing Labs in 2014 and completes the team with her expertise in neurobiology and cognitive science. Her main research interest focuses on unconscious emotional processes. Since several years, Nathalie also has an active interest in neuromarketing. At The Neuromarketing Labs, she has already successfully managed projects from banking, pharma, automotive and more.



Nathalie studied biochemistry, biology and psychology at Ulm University and the University of Newcastle (Australia). She worked several years in different areas of academic research, amongst others on her master thesis publication. Nathalie has been awarded a number of prestigious awards, amongst others the “Baden-Württemberg-scholarship” for exceptional academic achievements.

Her experiences include numerous projects in business and science, amongst others:

  • NeuroPricing® studies (The Neuromarketing Labs)
  •  Neuromarketing studies using EEG (The Neuromarketing Labs)
  •  Neuromarketing studies using fMRI (Neurensics Germany)
  •  EEG und fMRI studies on the attentional sensitization of  unconscious processes (University Hospital Ulm)
  •   Molecular biological and immunhistochemical laboratory research (Ulm University)




Jana Reuß, Administration



© 2018, The Neuromarketing Labs GmbH  All Rights Reserved

Phone: +49 7191 34028-30


The Neuromarketing Labs GmbH
Stuttgart Office

Siemensstr. 3

71546 Aspach



Executive Board:  

Prof. Dr. Kai-Markus Müller

Matthias Wirth


Registration Office: 
Amtsgericht Stuttgart

Register Number:

HRB 765481


VAT Number: 


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