About us

The Neuromarketing Labs was founded in Germany in 2011 by experienced neuroscientists to develop experimental paradigms and analysis protocols with the vision to provide Neuromarketing at the highest scientific and professional standards.


We provide our clients with innovative approaches to help them make marketing decisions based on valid, reliable and objective information on how their customers perceive advertising, product design, and prices. 


Now with offices in USA and Iran.

We have an extensive network of outstanding scientists all over the world and access to substantial research facilities at the University of Amsterdam and the University of Tuebingen, Europe’s premier center for cognitive  and neuroscience research.


Dr. Kai-Markus Müller, CEO


Principal Investigator

Dr. Hirak Parikh, Principal Scientist


Research Scientist

Nathalie Liegel, Analyst


Why do we use brain scans?


Neuroscientific studies predict which products will be successful in future and avoid the common pitfalls of traditional market research methods.

Modern experimental psychology has proven again and again that decisions are based mostly on unconscious emotional processes.


Explicit questionnaires are largely biased, since people …


…do not do, what they say

…do not say, what they know and

…do not know, what they think and feel


Neuroscientific methods avoid these biases and are able to capture unconscious processes during decision making thus providing us with invaluable insights for your marketing efforts.

Our team

Chief Executive Officer CEO, Dr. Müller

Kai has accumulated more than 13 years of experience in neuroscience research, 10 in academia and 3 in applied consumer neuroscience. Previously, he worked as a strategy consultant. Kai obtained his PhD from the International Max-Planck Research School at the University of Tuebingen.  He holds master’s degrees in both psychology as well as Neural and Behavioural Sciences from the International Max-Planck Research School. He conducted his entire dissertation research at a high-tech facility of the US government: The Laboratory of Neuropsychology at the National Institute of Mental Health in Bethesda, MD. ... more

Principal Scientist, Dr. Hirak Parikh,

Hirak joined the team in 2013, after having previously worked in neuroscience research product development. He has 14 years of experience in neuroscience research and development. He had always had an active interest in applied neuroscience, and especially the allied field of neuroeconomics and is delighted to put some of these ideas in practice at The Neuromarketing Labs. ... more

Research Scientist, Nathalie Liegel

Nathalie joined The Neuromarketing Labs in 2014 and completes the team with her expertise in neurobiology and cognitive science. Her main research interest focuses on unconscious emotional processes. Since several years, Nathalie also has an active interest in neuromarketing. At The Neuromarketing Labs, she has already successfully managed projects from banking, pharma, automotive and ...more

Analyst, Annika Maurer

Annika joined the team in 2012 as analyst. Her main background is in neurobiology and genetics. Annika supervises the functional MRI scans that are done in cooperation with Neurensics. ...more

Office Manager, Jana Reuß

Jana joined the team in 2016 as office manager.



© 2016, The Neuromarketing Labs  All Rights Reserved

Phone: +49 7191 34028-30



The Neuromarketing Labs
Siemensstr. 3
71546 Aspach




Stuttgart |  Detroit | Tehran

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