Using NeuroPricing, we determine willingness-to-pay and perceived value for a product or service directly from brain activity.
Using NeuroAdvertising we gain insights into commercials and predict their success the basis of brain activity.
We have developed methods to predict success of products in the marketplace by measuring brain reactions of customers.
Our experts in neuromarketing and behavioral economics offer workshops and talks in several languages.
The basis of a successful company are satisfied customers. Knowing what motivates a customer to buy a product, helps the company to optimize it. Our expertise is in using neuroscience and behavioral economics to tell you what your customers really value and desire.
We transform modern neuroscientific approaches and technologies into state-of-the-art scientific marketing and pricing strategies. In our high-tech laboratories, experts analyze how consumers react to products, prices, advertising, and marketing materials. We directly measure activity in the brain to gain insight into the emotional and mental processes that govern decision making.
Phone: +49 7191 34028-30
The Neuromarketing Labs GmbH
Stuttgart | Detroit
Prof. Dr. Kai-Markus Müller
DE l EN