The basis of a successful company is satisfied customers. Knowing what motivates a customer to buy a product, helps the company to optimize it. Our expertise is in using neuroscience and behavioral economics to tell you what your customers really value and desire.
We transform modern neuroscientific approaches and technologies into state-of-the-art scientific marketing and pricing strategies. In our high-tech laboratories, experts analyze how consumers react to products, prices, advertising, and marketing materials. We directly measure activity in the brain to gain insight into the emotional and mental processes that govern decision making.
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56. Jahreskongress Club 55, Palma de Mallorca - 16.-20. June 2014
Business Brunch, The Charles Hotel, Munich - 23. June 2014
Shopper Marketing Kongress, Mainz - 24. June 2014
NMSBA: Neuromarketing Theory & Practice Conference, Frankfurt - 25. June 2014
“The workshop with The Neuromarketing Labs has been tremendously useful, because we have learned how the brain works and thus what our customers like. We are now aware of the enormous potential of understanding and measuring brain processes."
(Oliver Kessel, CEO BiBA)
"Thanks to NeuroPricing® we now understand the feel-good price for our apartments and the willingness-to-pay of our customers better. The insights into the brains of our customers are very important to us. Now we can price our apartments in agreement with the value perception of our guests. We plan to adjust our prices for the next season according to the recommendations of The Neuromarketing Labs and expect an increase in profits by this measure.”
(David Depenau, CEO Weissenhäuser Strand)
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