Our Services

  • Neuro Pricing

    Using NeuroPricing, we determine willingness-to-pay and perceived value for a product or service directly from brain activity.

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  • NeuroAdvertising

    Using NeuroAdvertising we gain insights into commercials and predict their success the basis of brain activity.

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  • NeuroTextile

    Using NeuroTextile we can determine how a fabric is perceived on the skin and what impact it has on the wearer.

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  • Talks & Workshops

    Our experts in neuromarketing and behavioral economics offer workshops and talks in several languages.

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Welcome to The Neuromarketing Labs

The basis of a successful company are satisfied customers. Knowing what motivates a customer to buy a product, helps the company to optimize it. Our expertise is in using neuroscience and behavioral economics to tell you what your customers really value and desire.


We transform modern neuroscientific approaches and technologies into state-of-the-art scientific marketing and pricing strategies. In our high-tech laboratories, experts analyze how consumers react to products, prices, advertising, and marketing materials. We directly measure activity in the brain to gain insight into the emotional and mental processes that govern decision making. 

New Website online

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April  2015

Nicholas Hall`s OTC INSIGHT 26th European OTC Conference & Action Workshop: Over the Crossroads

15.-17.05.2015 Paris

 



Client Testimonials

  • “The workshop with The Neuromarketing Labs has been tremendously useful, because we have learned how the brain works and thus what our customers like. We are now aware of the enormous potential of understanding and measuring brain processes."

    (Oliver Kessel, CEO BiBA)

  • "Thanks to NeuroPricing® we understand the feel-good price for our apartments and the willingness-to-pay of our customers better. The insights into the brains of our customers are very important to us. Now we can price our apartments in agreement with the value perception of our guests. We plan to adjust our prices for the next season according to the recommendations of The Neuromarketing Labs and expect an increase in profits.”

    (David Depenau, CEO Weissenhäuser Strand)

  • “The workshop with The Neuromarketing Labs has been tremendously useful, because we have learned how the brain works and thus what our customers like. We are now aware of the enormous potential of understanding and measuring brain processes."

    (David Depenau, CEO Weissenhäuser Strand)

  • "Thanks to NeuroPricing® we understand the feel-good price for our apartments and the willingness-to-pay of our customers better. The insights into the brains of our customers are very important to us. Now we can price our apartments in agreement with the value perception of our guests. We plan to adjust our prices for the next season according to the recommendations of The Neuromarketing Labs and expect an increase in profits.”

    (David Depenau, CEO Weissenhäuser Strand)

© 2013, The Neuromarketing Labs  All Rights Reserved

Phone: +49 7191 34028-30
mail@neuromarketing-labs.com

 

Headquarters

The Neuromarketing Labs
Siemensstr. 3
71546 Aspach

Germany

 

Offices

USA |  Italy |  Turkey


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